Creative Direction by Andy Roberts
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Myprotein - Summer '18

Myprotein
YOUR WORLDS TOUGH

IDEA

We adopt a confrontational stance towards the harsh realities of urban life, telling the story of a close-knit crew embracing the gritty landscape of the city and tackling its obstacles head on. Giving life’s challenges the one finger salute!

CREDITS

Art Direction: Matt Ward, Ryan Harding
Lead stills and motion: Sam Robinson
DO: James Kileen
All work ©Myprotein ©Sam Robinson

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YOUR WORLD'S TOUGH,
BUT YOU’RE TOUGHER.

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