Creative Direction by Andy Roberts
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Adidas - MiCoach

Adidas - MiCoach Campaign

 

Adidas MiCoach is your personal training coach. Choose training plans or create your own, Track your workout progress, get coaching feedback, and see improvements all in your ear.
Dinosaur was tasked with creating an integrated campaign, clearly communicating the products USP's.
Media: Ambient, In Store POS, Digital, Social, Print
Role: Creative direction, Concept development, Graphic design