Kitbag were exclusively launching the new Adidas Predator X boot, on their online store. The brief to Dinosaur was to come up with a campaign that would drive traffic to the site, while engaging the customer in the new features of the Predator X boot. Our solution was to create an online game that could be played on tablet, mobile and desktop highlighting the boots USP - The power spine.
Role: Concept creation, Art direction, Graphic design, Retouch