Myprotein
MENTAL HEALTH awareness
INSIGHT
Raise awareness that Mental Health is a hidden condition, with 1 in 4 people suffering from a mental health problem.
THE IDEA
Using the metaphor of mental health being a weight on peoples shoulders, we depict a weightlifter naturally struggling, only to reveal the struggle is a hidden one.
CREDITS
Creative Director: Andy Roberts
Creative Lead: James Swann
Director & DOP: James Killeen
1st AD: Ellis Dagnall
Photography: Ryan Edy
Producer: Ste Delahunty
VFX: Adam Johnson
VFX: Charlie Dixon
Editor: Joe Walmsle
Creative: George Sharrock
